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Arouse Yourself with ART: Collecting Secrets Revealed at Galerie d'Art International
Arouse Report Part Two, Aug 17, 2005
Before I begin my recap of this evening's discussion, I have one question to ask those of you who weren't there: Where the heck were you? If you are an artist with high aspirations, then in my book, there is only one legitimate excuse for not attending and that is you were right in the middle of creating. If you have any other excuse, I don't want to hear it. 'Nuf said.
Arouse Report Part One, Aug 10, 2005
by Theresa de Mol
I just got back from tonight's panel discussion at the Galerie d'Art International located in the Designer District on Cedros in Solana Beach. The program was put on by the San Diego Visual Arts Network and the topic for the evening was geared towards wanna-be collectores, giving tips on how to collect art and which artists to collect.
Classically trained singers gave an avante garde performance outside, before the talk began just after 7pm with owner/director Filippo Floridia welcoming us to his gallery.
Panelist Darwin H. Slindee, who holds a degree in physics from the University of Minnesota followed and really got the ball rolling when he posed and addressed the question: How Do You Pick Art? According to Sindlee, it takes us approximately four seconds to decide whether or not we like a piece. A group exercise proved his point as art images were flashed on several computer monitors and we were instructed to check the boxes of the pieces we liked.
The mike was then passed to Patricia Frischer, co-ordinator and founding member of the San Diego Visual Arts Network, who along with certified fine arts appraiser, Joan Seifried carried on a fast-paced dialogue regarding pricing. According to Siefried, price is determined by rareity, style, size--yes, apparently it does matter, along with the artists resume. Where they have shown in the past--solo shows, group shows, museum collections... Who were their teachers, what awards have they won. All of this must be carefully evaluated.
Additionally, while the value of old masters works can generally be determined by recent auction sales, perception is key in how contemporary artists works are valued. There must be a buzz. What do the critiques say about their work? What do their peers think?
"One does not marry art, one ravishes it."
The discussion concluded with tips from 2 serious collectors, Ann Berchtold www.sandiegoartist.com and attorney Larry Poteet. Ann says she looks for art that "gets under my skin" and "haunts me." She is comfortable collecting works in the $1,000 range which grabs her attention, makes her in some way feel connected to the artist, and finally shows some promise of increasing in value. She doesn't rely so much on the artist's resume as how passionate they appear to be about their art.
Larry Poteet has been collecting art for a bit longer than Ann and gives more weight to the artist's resume. He also looks for technical proficiency, unique vision, and evidence that the artist is in it for the long haul. He looks for emerging artists in publications such as Juxtaposed magazine, galleries--like the Muse, in Hillcrest where he happened upon their works of Tim Mc Cormick and Pamela Jaeger, as well as coffeehouses and over the internet.
I had a great time, did a fair amount of networking and recruited Lauren Carerra and Pamela Jaeger for "Women On Top"--the show I'm putting together for the Women's History Museum in September.
The next discussion is scheduled for August 17th, same time, same place. Perhaps I'll see you there.
Theresa de Mol
Emerging Artist selected by our collector panelist
Collectors play a pivotal role in the art world. To become a true collector, you must visit art galleries/auctions, look at as much art as you can, talk to artists, and educate yourself. Also, talking with other collectors creates a synergy and excitement about art.
The art collector panelists for the Arouse event were Ann Berchtold and Larry Poteet who offered their criteria on choosing art for their personal collections. Ann and Larry also chose the artists to be represented for this event. These emerging artists include Blaine Fontana, Matt Forderer, Pamela Jaeger, Tim McCormick, and Alejandro Martinez-Pena.
Blaine Fontana is a full-time artist who has a background in graphic design, photography, sculpture and life drawing. With a BFA in Communication Art/Design, Blaine has an extensive work experience doing different types of art for many companies and shows his art throughout the nation. His work is abstract in nature, but contains figurative as well as natural elements.
Matt Forderer is a self-taught artist whose work is inspired by the original surrealists. His paintings and collages portray his fondness of nature and are filled with symbolism. Forderer encourages the viewer to contemplate and think outside the box.
Beauty and fashion are elements in Pamela Jaeger’s paintings. Pamela has a degree in graphic design, but also studied drawing, painting, color theory, and costuming. Her paintings are fun and whimsical portraits that appeal to all ages.
Tim McCormick’s love for art is evident in his paintings. He paints everyday and his works emanate from the heart with no goal or plan of what it will look like in the end. Tim’s art has been shown in numerous galleries and venues throughout California and the U.S.
A native of Monterrey, Mexico, Alejandro Martinez-Pena studied architecture and then went on to study in Italy and Tijuana. He has taken many workshops in graphics and paints. Alejandro’s paintings are bright and colorful abstracts that convey figures and fluid lines.
Ann and Larry chose these artists to display their pieces for this particular event because of their unique vision and style. Through their works you can see that these artists are dedicated to their art and that they will be around in the art world for many years to come.
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